Our Client said they wanted their logo on an model airplane, we said why not launch an airline?
And the solution - Lynx Jet - an airline that takes sexist to a new level but was no doubt a successful campaign for Lynx. The campaign ran in Australia and they decided to paint up a 717 airplane model for Qantas, but once Qantas saw the ad's they canceled the contract. A pizza company ended up using the jet to advertise their cheesy crust (as the plane was already painted yellow). Take a look at their successive advertising campaign covering several pieces of media:
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